- Name
- Jhoangel Tovar
- Position
- Creative director · Editor
Expertise
- Video Editor
- Producer
- Musician
Two works nominated for the Latin GRAMMY, 2016 and 2017.
Creative Direction · Film · Sound
DesirePaths
Post-production in DaVinci Resolve and original sound composition, in the same cut. Caracas / Remote.
Reel 2026
01Selected work
EDIT · 2022
New Balance284,682 plays52 s avg watch time
EDIT · 2025
María Lionza108,946 plays45 s avg watch time
EDIT · 2025
Grey Day · New Balance
EDIT · 2024
EDIT · 2024
EDIT · 2022
02Evidence
Three pieces. 1.2 million plays.
- 1,211,839
- organic plays across three pieces
- 20,701
- new followers attributed to them
- 52
- average watch time on the strongest one
Instagram Insights · Screenshots available on request
03Technical edge
Music isn't glued on at the end.It's composed around the message.
Most pieces use library music that sits in the same frequency range as the voice. We treat the voice as the lead instrument and cut to harmonies written for that piece.
A · Conventional cut
Library music, untreated voice, titles without hierarchy.
B · Desire Paths
Score written to the dialogue's landings, broadcast vocal treatment, parametric titles.
Same fragment · Same duration · Both at −16 LUFS
Colour · Chichito
04Who signs
Creative direction by Jhoangel Tovar.
- Music direction2011
- Beatbox and production on a nominated record2017
- Brand ambassador · New Balance Venezuela2022
- Desire Paths Studio2026
Brands we've worked with
05Art direction
Hand-painted album cover
A photograph taken in Plaza Las Tres Gracias, Caracas, repainted by a visual artist until it became something else. The final image keeps the figure and the sculpture. The sky, the water, the ornaments and the framing were built on top.
Process
Five months between the shot and delivery. It is digital painting made by hand by ODA, with no generative tools.
Record
- Nikon D5000 · ISO 250
- Plaza Las Tres Gracias, Caracas
- Shot 26.02.2021 · Delivered 29.07.2021
Nominated in two Premios Pepsi Music categories. It won both.
Credits
- Creative and conceptual directionJhoangel Tovar@bydesirepaths
- PhotographyMao Villa@maovilla_
- PaintingODA@oda_ccs
06Engagement
Three ways to work together.
- 01
Paid trial
One vertical piece up to 60 s, restructured with an original score, broadcast mix and motion titles.
120 USD
Credited against your first retainer month.
- 02
Monthly retainer
4, 8 or 12 pieces a month. Delivery in 48–72 business hours, two timecoded revision rounds.
450 – 1,250 USD/mo
Capacity limited to four concurrent clients.
- 03
Campaigns and long-form
Documentary, brand launch, D2C commercial, full sonic identity.
From 500 USD
Fixed quote per project.
07Operating protocol
What to know before we start.
48 to 72 business hours from full receipt of the material. If footage is missing or the brief is incomplete, the clock hasn't started.
Two, consolidated by timecode in a single document. A third is quoted separately: 25 to 40 USD on short-form, 60 to 120 on long-form.
In writing and timecoded: "00:14 change shot", "01:02 fix text". One person consolidates. We don't take changes over voice notes.
The high-resolution master with no watermarks and separated audio stems in 24-bit wav. Commercial use is unlimited across your channels.
Not by default. The .drp files, Fusion nodes and studio libraries are the technical know-how. Transferring them is quoted separately, at 75 % to 100 % of the project value.
50 % upfront on projects, balance against final approval. Retainers are 100 % upfront, days 1 to 5 of the cycle. Airtm, PayPal or Binance.
You have five business days to consolidate feedback on each version. After that the version counts as approved and we close the project.
No. The monthly quota is the bandwidth reserved for that month. Whatever isn't requested within the cycle doesn't carry into the next.
No. The portfolio you're looking at is the proof. To check the fit there's the 120 USD paid trial, credited against your first retainer.
08Our own tools
The tool we built for ourselves.
DP TYPE — motion typography system for DaVinci Resolve. 92 parametric titles that recompose between 16:9 and 9:16 without repositioning keyframes. We use it on every production before we put it up for sale.
92 titles · DaVinci Resolve 18.6+ · 16:9 and 9:16
Send us your material and we'll send back an audit.
Six fields. We reply with a 2–3 minute video about your content, not a call.